Sustainable Steps Forward

This is my fiancé, Nathan and I at Shark Fin Cove in California for a styled photoshoot we volunteered for.

This is my fiancé, Nathan and I at Shark Fin Cove in California for a styled photoshoot we volunteered for.

Growing up, “sustainability” was not a word in my vocabulary.

I didn’t have a recycling bin in my home, I drank out of water bottles like they were going out of style, and even littered because I didn’t know better. I wasn’t aware that I should practice sustainable living habits.

I shopped at all the fast fashion stores because it was cheap and disposable. I opted for Zara, Forever 21 and Abercrombie. I didn’t know about the fish or turtles that would suffer or die because of my wasteful living.

I wasn’t taught that it mattered.

Living in California, Nathan and I see the impacts of our choices on the beach, just a few miles from our home.

Living in California, Nathan and I see the impacts of our choices on the beach, just a few miles from our home.

Nathan uses this exfoliating cleanser

Now: 
For me sustainability means being conscious of my own choices and sharing with my loved ones, because I know the only way change comes is when I lead by example.

My eyes tear up hearing Nathan ask the Starbucks lady why they are still using plastic straws, because only a few months ago he wasn’t thinking twice. He really had no clue how harmful his actions were to the planet. Now he questions everything and everyone, too because it has become a big part of our lives, business and mission.


cassandra mcclure and fiance nathan ackerman_062.jpg


I’m so passionate and hopeful for this planet because if Nathan and I can begin to change, then that means anyone can! All you need to do is start. The best part is, you’ll begin to feel SO good. Being conscious is SO cool, its contagious!


I make the choice to bring a reusable mug to get coffee. I carry a glass straw in my purse. I bring my own reusable (cute) bags into the store for fruit. I choose to recycle my newspaper. I walk to the park instead of driving, and I save glass containers to use for food storage. I buy less plastic whenever I can.
I reuse paper bags, filler and boxes whenever possible (I’m looking at you amazon prime) - because I know it’s the little acts I take everyday that add up.

Nathan uses  this awesome sustainable shaving regimen  from Beautycounter.

Nathan uses this awesome sustainable shaving regimen from Beautycounter.

Words cannot explain how happy I am to be moving in the sustainable direction with Nathan by my side!
We are excited for what’s to come at Sustainable Project, his company Owl and Lash Binder!

Until next time…

Until next time…

xo Cassandra McClure